​Our client is seeking an experienced Growth Marketing Manager to take ownership of their end-to-end B2B marketing strategy. This is a part-time opportunity, initially requiring 4 hours per day, ideal for a commercially minded marketing professional who thrives in a fast-paced, entrepreneurial environment.

This role goes beyond social media and brand awareness. The successful candidate will be responsible for defining the Ideal Customer Profile (ICP), driving targeted outbound campaigns, and generating qualified inbound business development opportunities through strategic marketing initiatives.

Working Model

Remote

Part-time, initially 4 hours per day, with flexibility around working hours.

Key Responsibilities

• Define and refine the company's Ideal Customer Profile (ICP).

• Develop and execute B2B marketing strategies targeting key decision-makers.

• Build, manage, and optimise outbound email campaigns to generate qualified business development leads.

• Execute multi-channel lead generation campaigns focused on measurable commercial outcomes.

• Utilise SourceWhale, JobAdder, and other marketing tools to optimise outreach and lead management.

• Create compelling marketing copy and oversee campaign execution from concept through to delivery.

• Monitor campaign performance, track funnel metrics, and report on conversion rates.

• Work closely with executive leadership, managing priorities and driving marketing initiatives independently.

• Continuously identify opportunities to improve marketing effectiveness and lead generation performance.

What We Are Looking For

• Proven experience in B2B Growth Marketing, ideally within the Recruitment, Staffing, or B2B SaaS sectors.

• Demonstrated success building and scaling outbound email campaigns that generate qualified B2B sales opportunities.

• Strong understanding of Ideal Customer Profile (ICP) development and demand generation strategies.

• Hands-on experience with SourceWhale or similar sales engagement platforms.

• Experience using CRM systems, with JobAdder experience highly advantageous.

• Excellent copywriting skills with a commercial and conversion-focused approach.

• Highly organised, self-motivated, and comfortable working autonomously.

• Adaptable and capable of thriving in a fast-moving, non-corporate environment.

• Own laptop or preferred working setup (MacBook preferred but not essential).

What's on Offer

• Part-time opportunity, initially 4 hours per day.

• Flexible remote working arrangement.

• Opportunity to own and shape the company's B2B marketing strategy.

• Direct collaboration with executive leadership in a high-growth business.

• Autonomy to implement ideas and make a measurable commercial impact.

• Long-term opportunity to grow alongside an ambitious and entrepreneurial organisation.

Location: Remote (Part-time – Initially 4 hours per day)