Growth Marketing & CRM Executive
Job description
Our client is a high-performing, ambitious and fast-growing business currently generating approximately £400K in annual turnover, with aggressive plans to 5x growth over the next three years.
As the business continues to scale, they are bringing their marketing and database functions in-house and are looking for a commercially minded Growth Marketing & CRM Executive to take ownership of this function.
This is not a role for someone who simply wants to execute a list of tasks. The successful candidate will be an outside-the-box thinker who challenges the status quo, brings fresh ideas and focuses on generating measurable commercial results.
Working Model
Office-based
Working Hours:
Monday – Thursday: 08:30 – 17:30
Friday: 08:30 – 15:30
Early finish every Friday
All required company equipment and hardware will be provided.
Key Responsibilities
CRM & Database Management
Take full ownership of CRM and database health, accuracy, and data hygiene.
Conduct weekly database cleansing and maintenance.
Manage database segmentation and ensure information remains accurate and actionable.
Ensure rapid response times to inbound leads.
Track lead progression and pipeline conversion through the sales funnel.
Identify opportunities to improve CRM processes and workflows.
Use AI tools and workflow integrations to improve database efficiency and performance.
Continuously identify opportunities to improve data quality and commercial visibility.
Commercial Marketing & Lead Generation
Develop and execute multi-channel marketing strategies focused on lead generation and pipeline growth.
Create campaigns designed to generate measurable commercial outcomes.
Manage paid LinkedIn advertising campaigns, with a strong focus on cost-per-lead and ROI.
Build and deploy targeted email marketing campaigns.
Develop automated email nurturing sequences.
Monitor campaign performance and optimise activity based on results.
Create high-converting marketing collateral, including branded client information packs and presentations.
Produce professional graphics for LinkedIn content, job advertisements and company announcements.
Work from existing brand templates while bringing new creative ideas to the business.
Collaborate directly with leadership to align marketing activity with wider commercial objectives.
What We Are Looking For
Proven experience in a combined CRM and Growth Marketing role within a commercial B2B environment.
Strong hands-on experience managing CRM systems, database hygiene, segmentation and lead nurturing.
Strong commercial awareness and the ability to connect marketing activity to revenue, pipeline and ROI.
Experience managing paid LinkedIn campaigns.
Experience with email marketing platforms and automated nurturing campaigns.
Proficiency with Canva or similar graphic design tools.
Strong analytical and problem-solving skills.
Highly proactive with a genuine self-starter mentality.
Someone who challenges existing processes and actively looks for better ways of working.
Commercially driven with a focus on measurable outcomes.
Confident working independently and taking ownership of the marketing and CRM function.
Creative thinker who can bring fresh ideas and new approaches to lead generation.
Desirable Skills
The following are advantageous but can be developed within the role:
Familiarity with or a strong interest in using AI tools such as Claude within CRM and marketing workflows.
Experience using AI to automate or improve marketing and database processes.
Basic video and audio editing skills.
Experience trimming short-form video or audio content for podcasts and social media.
Familiarity with tools used to remove filler words and create short social media snippets.
What's on Offer
Competitive salary commensurate with experience.
Tiered performance bonus structure directly linked to over-performance.
15% bonus on performance up to the first tier above target.
25% bonus on performance against the subsequent tier above target.
Full company hardware and equipment provided.
Early finish every Friday at 15:30.
Direct mentorship and support from senior leadership.
Opportunity to take ownership of a growing CRM and marketing function.
Opportunity to have a direct and measurable impact on the company's commercial growth.
The chance to join a fast-growing business with ambitious 5x growth plans over the next three years.
Location: Office-based