LinkedIn ‘Netiquette’ – We are all sharing the site so we should at least be courteous to one another...

LinkedIn ‘Netiquette’ – We are all sharing the site so we should at least be courteous to one another…

LinkedIn has revolutionised the way that we promote, manage and progress in our careers. Boasting over 433 million users it is unquestionably the biggest professional networking platform in the world.


With that in mind we should endeavour to conduct ourselves properly and not to commit any of the LinkedIn “faux pas” mentioned below in this article.


Using an unprofessional photo: The photo you select is the first thing people notice when they click on your profile. I’m not suggesting you need to enlist the help of a Professional photographer, but it might be an idea to ask a friend with an SLR to lend a hand. You should be the only person in the photo and it should be both professional and tasteful. This means no photos of you at Thorpe Park bracing yourself for the tidal wave to splash you (I’ve actually seen that one).


Treating it like Tinder: LinkedIn is not a dating site! You’d hope this one should be blindingly obvious, but some people are guilty of this. If you’re more interested in finding that ‘special someone’ than promoting your business then that’s absolutely fine – but kindly do so on a dating site.


Treating it like Facebook: Don’t post anything on LinkedIn that you wouldn’t say in a professional environment, or you wouldn’t want a future employer/employee to see. This relates to what you post, what picture you select as your headshot and how you comment on other peoples’ posts. If you have any photos of you cuddling your new pet whilst wearing a helmet with beer cans attached, then kindly save them for Facebook.


Repeating requests: If the other party hasn’t responded to your request, then you should take a deep breath, compose yourself and consider this as a denial. In these situations it is good practice to not request a connection with them again – unless a substantial change occurs and there’s a new reason to connect.


Being trigger-happy with the endorsements feature: As most of you know LinkedIn now lets you endorse other people for specific skills. This has led to an epidemic of endorsements, the problem is most of these endorsements are not the skill the user wants highlighted and can actually be counter-productive. So proceed with a light touch with this feature and don’t drive people mad. LinkedIn is a place to build focused relationships and promote yourself or your business in a professional manner.


Asking a contact who barely knows you to recommend you for a job: I hope you’d think twice about using a stranger as a reference for a job application. If so, then treat LinkedIn the same and don’t ask anyone for a recommendation without careful consideration. Recommending someone for a job implies that you are willing to put your reputation on the line in order to vouch for them. So bare that in mind when you request one…


Misusing your connections email addresses: Do you want to anger your connections and hamper your chances of doing business with them? Then don’t spam them, sell them things or subscribe them to your newsletter without their consent.


Favouring quantity over quality: A lot of people will constantly repost other users content and regurgitate the same old material daily. Keep it fresh, current and original and people WILL take notice of you.


If you’ve experienced any other LinkedIn “faux pas”, then please let us know in the comments section.


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