The Impact of Social Media on Recruitment

The Impact of Social Media on Recruitment

The world is rapidly getting smaller, and (luckily for us) the recruitment pool is rapidly getting bigger. This is largely due to the massive impact that social media has on the recruitment process.


If you put any stock in the saying ‘It’s who you know, not what you know,’ then social media is the perfect way of networking and recruiting; it’s also all completely free.


As little as 10 years ago the thought of a business being able to post jobs vacancies online, sieve through the responses and qualify the candidates by perusing through their social media profiles  would be unfathomable! The fact that all of this can occur in minutes would be even more difficult for the 10-years-younger versions of ourselves to digest. Regardless, this is the reality.


As social media grows every day, so does the necessity to make use of it for the recruitment process. When utilised correctly, social media can be considered as a platform to find new candidates, screen candidates who are in the midst of the application process and check up on anyone you are connected with. It therefore comes as no surprise that job boards are reaping the benefits as social media grows in popularity.


Don’t Set Up Camp On Linkedin and Facebook


When people think of social media recruitment they will instantly think about Linkedin, Facebook and maybe even Twitter. However, these days there are other avenues too.



Video applications via Snapchat and Youtube have been useful for recruiters as a means of getting potential candidates to send interesting and unique video job applications.


But even that is a bit ‘old-hat’ now. If that’s the only way you’re utilising SnapChat for recruitment purposes, then you’re missing out. SnapChat’s primary niche as a recruitment tool falls firmly into the branding category. This is similar to other visual media channels like Instagram. SnapChatters can highlight their story–telling abilities, creativity and editing skills for future employers. This is especially useful for creative industries like marketing and media.


The recruitment process has not only changed for recruiters but for the candidates alike. Now masters of the social media trade, the recruiters are becoming increasingly proactive in their approach to source the perfect candidates via social media. Candidates with a strong social media profile can be approached out of the blue and presented with opportunity. Many of these opportunities would have passed the candidates and recruiters alike, had they not moved out of the dark ages and used social media.


Baring that in mind it’s important to monitor what you upload



Think before you upload – We’ve all heard the horror stories of people losing their jobs due to them uploading videos of getting their dogs stoned! Well this is not an old-wives tail, this really does happen…



With the aid of social media and the internet, people now have the perfect platform to continuously embarrass themselves, and occasionally jeopardise their careers in the process.


Admittedly, it’s easy to forget about privacy settings and I have looked through old photos and deleted lots of things that could definitely be detrimental to my career. The fact that any of your followers can click on your photos and videos then upload them wherever they desire is a scary concept – so don’t provide them with any incriminating ammunition.


Of course the majority of people will get away with it, but the people who are caught in the act are often made examples of. This begs the question ‘Is it worth the risk?’


Taking everything above into account, it’s difficult to deny that social media has a huge impact on the recruitment process. If it’s used correctly then it can benefit both employers and employees alike. Just limit the amount of photos of you lying in a pool of sick people!


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