If you feel like standing on your desk and shouting into a megaphone is the only way your ideas will be heard, then this blog will offer some guidance.
Change isn’t easy for many people; it’s scary and often unwelcome. This is the reason it’s difficult for people to express new ideas and equally as difficult for others to embrace them.
However, adapting to change and introducing new approaches can help to drive innovation and aid your company’s success in the process.
So, how do you get the support you need to push your idea forward?I have written some tips that have really helped to sell my ideas, and I’m confident they will do the same for you…
Know Your Idea Inside Out
This may be so blindingly obvious, that it’s borderline insulting. But we’ve all seen Dragon’s Den and there’s nothing more embarrassing than people struggling to answer basic questions! Learn from their mistakes and don’t be that guy/gal…
A good testing technique is to ask for people’s feedback on early versions of your idea – they may even give you some great ideas to strengthen your case.
The aim is for them to easily understand your idea – if they are staring at you gormlessly like a deer in headlights then that’s an indicator that you need to make your pitch easier to digest. Additionally, you should encourage your audience to grill you, to test if you have the knowledge to confidently respond. If not, you’ll have a good indicator of what you need to research/adapt.
Know Your Audience
It’s not good enough just to come up with a generic pitch and then walk into the conference room/managers office. Instead, you need to have a really good sense of who your audience is and ensure that your pitch is tailored to appeal to them. It is always good practice to get a deep sense of your audience’s personalities and tendencies – even if you already know them.
If they are irritable then keep it short, if they are analytical bring in some spreadsheets and graphs etc. You should also get a sense of how your idea can coincide with the audiences/company’s goals—and tailor your pitch accordingly.
Plan Your Pitch
If you want your idea to get attention from the outset, then you should plan a quick pitch that describes what you’re trying to accomplish and why. It should be brief, punchy and clear. As a rule it shouldn’t be much longer than a minute; as it is only in place to spark interest.
The pitch should:
- Be fact-heavy and assumption-light
- Identify what you’re improving and how
- Be clear and topical; think ‘less is more.’
- Outline the approximate costs (if any)
Have a great idea!
This is comfortably the hardest one on the list. But you must be certain that your idea is worthy of all the attention you have been battling for. Sadly, if it isn’t then it will likely be even harder to get attention for your next idea!
Finally, It goes without saying that not every idea will take off. However, if you’ve done your research, devised a strong plan and focused on how to sell it to your audience; then you’ve done all you can your end. Best of luck and remember, if you’re still not being heard you can always revert back to your safety-net option of standing on your desk with a megaphone!
As always, we are keen to hear your comments and urge you to contact us if you require further advice.
If you found this interesting, here is a blog about harnessing creativity in the workplace – www.linkedin.com/pulse/you-could-most-creative-person-office-even-know-kayman-recruitment?trk=prof-post
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