LinkedIn has revolutionised the way that we promote and manage our careers. It’s unquestionably the biggest professional networking platform in the world. With that in mind we should endeavour to conduct ourselves properly and not to commit any of the LinkedIn “faux pas” mentioned below in this article.
Treating it like Facebook
Don’t post anything on LinkedIn that you wouldn’t be happy to say in a professional environment, or you wouldn’t want a future employer/employee to see. This relates to what you post, what picture you select as your headshot and how you comment on other peoples’ posts. If you have any photos of you cuddling your new pet whilst wearing a helmet with beer cans attached, then kindly save them for Facebook.
Treating it like a popularity contest
LinkedIn is a place to build focused relationships and promote yourself or your business in a professional manner. Many people will aimlessly endorse to every person on the site; this is counter-productive and is often more harmful to your product/personal brand than beneficial.
Favouring quantity over quality
A lot of people will constantly put up content and regurgitate the same old material. It’s important to note that if you’re doing something in bulk it doesn’t necessarily mean you’re doing it well.
Misusing your connections email addresses
You will anger your connections if you attempt to spam them, sell them things or subscribe them to your newsletter. Conversely, if your aim is to be thought of as both inconsiderate and bolshie, then this is the approach for you.
I hope you’d think twice about using a stranger as a reference for a job application. If so, then treat LinkedIn the same and don’t ask anyone for a recommendation without careful consideration.
Treating it like Tinder
LinkedIn is not a dating site! You’d hope this one should be blindingly obvious, but some people are guilty of this. If you’re more interested in finding that ‘special someone’ than promoting your business then that’s absolutely fine – but kindly do so on a dating site.
If the other party hasn’t responded to your request, then you should take a deep breath, compose yourself and consider this as a denial. In these situations it is good practice to not request a connection with them again – unless a substantial change occurs and there’s a new reason to connect.
If you’ve experienced any other LinkedIn “faux pas”, then please let us know in the comments section.
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